▲ BTS-TWICE © Break News

Break News Reporter Park Dong-je= As a result of the big data analysis in November 2020, the top 100 brands of idol groups were analyzed in order of 1st place BTS, 2nd place TWICE, and 3rd place NCT.

The Korea Corporate Reputation Research Institute extracts 146,110,257 big data from 100 idol group brands from October 20, 2020 to November 20, 2020 to analyze the idol group brand reputation big data, and indexes consumers’ participation in the 100 idol group brands. , Media index, communication index, community index, and analyzed brand reputation index. Compared to 124,739,251 big data of 100 idol group brands in October 2020, it increased by 17.13%.

The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption.

The #1 BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 16,858,121 as the participation index became 2,329,536 media index 3,315,985 communication index 5,997,538 community index 5,215,062. Compared to the brand reputation index of 14,227,757 in October, it rose 18.49%.

The 2nd place Twice (Tzuyu, Chaeyoung, Jeongyeon, Nayeon, Jihyo, Momo, Dahyun, Mina, Sana) brand was analyzed as a brand reputation index of 6,969,127 with a participation index of 1,256,112, a media index of 1,062,289, a communication index of 3,155,225 and a community index of 1,495,501. Compared to the brand reputation index of 2,667,707 in October, it rose 161.24%.

3rd NCT (Taeil, Johnny, Taeyong, Utah, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Geno, Haechan, Jaemin, Cheonle, Jiseong, Lucas, Jungwoo, Kun, Xiaojun, Yangyang, Hendry, Shotaro, Sacrament) The brand was analyzed as a brand reputation index of 6,165,057 with a participation index of 549,096, a media index of 980,577, a communication index of 2,800,977, a community index of 1,834,407. Compared to the brand reputation index of 8,520,046 in October, it fell 27.64%.

The 4th place Black Pink (Jisoo, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 5,484,282 with a participation index of 758,120, a media index of 836,333, a communication index of 2,596,277, a community index of 1,293,553. Compared to last October’s brand reputation index of 12,280,242, it fell 55.34%.

5th place Aizu One (Kwon Eun-bi, Miyawaki Sakura, Kang Hye-won, Choi Ye-na, Lee Chae-yeon, Kim Chae-won, Kim Min-ju, Yabuki Nako, Honda Hitomi, Jo Yu-ri, Ahn Yu-jin, Jang Won-young) The brand reputation index was analyzed as 5,299,538. Compared to the brand reputation index of 2,662,017 in October, it increased by 99.08%.

In November 2020, the top 100 brand reputation rankings for idol groups were BTS, Twice, NCT, Black Pink, IZone, Seventeen, (Female) Idle, SHINee, Oh My Girl, Mamamoo, EXO, Momoland, Tomorrowby. Together, Weekly, Girlfriend, On & Off, StayC, B2B, Monsta X, Girl of the Month, Space Girl, AB6IX, Secret Number, Red Velvet, Lovelyz, Espa, Bling Bling, The Boyz, ITZY, Super Junior, Pentagon , Girls’ Generation, April, B1A4, Astro, WikiMiki, CIX, 2PM, Winner, NU’EST, Apink, Big Bang, Shinhwa, Dreamcatcher, VIXX, 8Tez, SF9, Stray Kids, Infinite, GOT7, VICTON, EVER Glow, CLC, Woah!, Cravity, EXID, Promise Nine, Golden Child, Very Good, Girl’s Day, Hot Shot, TVXQ, Cherry Bullet, Signature, Benefit, F(X), Very Berry, Teen Top, Stella, BAP, After School , JBJ95, Tio, Besti, One Earth, 2AM, LABOUM, Block B, Park Girl, Jeksskis, Dong Kids, JYJ, Busters, I.M, Nine Muses, Gugudan, Dia, Pretty, Boyfriend, Precious, FT These are Ireland, Pristine, Brown Eyed Girls, New Kid, MCND, Hello Venus, Limitless, Lip Bubble, Unity, and D-Crunch.

On the other hand, BTS (BTS / RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), which ranked #1 in idol group 100 brand reputation, released a new album’BE (Deluxe Edition)’ on the 21st. (As of 8:00 am) It was ranked No. 1 on the iTunes’Top Album’ chart in 90 countries and regions around the world including the United States, Canada, United Kingdom, and New Zealand.

The title song’Life Goes On’ of BTS’ new album’BE’ also ranked #1 on the iTunes’Top Song’ chart in 90 countries and regions around the world, proving that the warm consolation delivered by BTS has spread throughout the world.

-Below is the English translated by Google Translate. [Below is an English <Full text> translated by Google Translate.]

As a result of big data analysis in November 2020, the top 100 brands of idol group, it was analyzed in order of 1st place BTS, 2nd place TWICE, and 3rd place NCT.

The Korea Corporate Reputation Research Institute extracts 146,110,257 big data from 100 idol group brands from October 20, 2020 to November 20, 2020 to analyze the idol group brand reputation big data, and indexes consumers’ participation in the top 100 brands of idol groups. , Media index, communication index, community index, and analyzed brand reputation index. Compared to 124,739,251 big data of 100 idol group brands in October 2020, it increased by 17.13%.

The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption.

The #1 BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 16,858,121 as the participation index became 2,329,536 media index 3,315,985 communication index 5,997,538 community index 5,215,062. Compared to the brand reputation index of 14,227,757 in October, it rose 18.49%.

The 2nd place Twice (Tzuyu, Chaeyoung, Jeongyeon, Nayeon, Jihyo, Momo, Dahyun, Mina, Sana) brand was analyzed as a brand reputation index of 6,969,127 with a participation index of 1,256,112 media index of 1,062,289 communication index of 3,155,225 community index of 1,495,501. Compared to last October’s brand reputation index of 2,667,707, it rose 161.24%.

3rd NCT (Taeil, Johnny, Taeyong, Utah, Doyoung, Ten, Jaehyun, Win-win, Mark, Renjun, Geno, Haechan, Jaemin, Chunle, Jiseong, Lucas, Jungwoo, Kun, Xiaojun, Yangyang, Hendry, Shotaro, Sacrament ) The brand was analyzed as a brand reputation index of 6,165,057 with a participation index of 549,096, a media index of 980,577, a communication index of 2,800,977, a community index of 1,834,407. Compared to the brand reputation index of 8,520,046 in October, it fell 27.64%.

The 4th place Black Pink (Jisoo, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 5,484,282 with a participation index of 758,120, a media index of 836,333, a communication index of 2,596,277, a community index of 1,293,553. Compared to last October’s brand reputation index of 12,280,242, it fell 55.34%.

5th place Aizu One (Kwon Eun-bi, Miyawaki Sakura, Kang Hye-won, Choi Ye-na, Lee Chae-yeon, Kim Chae-won, Kim Min-ju, Yabuki Nako, Honda Hitomi, Jo Yu-ri, Ahn Yu-jin, Jang Won-young) Brand participation index 979,968 Media index 446,044 Communication index 1,973,109 Community index 1,900,417 The brand reputation index was analyzed to be 5,299,538. Compared to the brand reputation index of 2,662,017 in October, it increased by 99.08%.

In November 2020, the top 100 brand reputation for idol groups was BTS, Twice, NCT, Black Pink, IZone, Seventeen, (Female) Idle, SHINee, Oh My Girl, Mamamoo, EXO, Momoland, Tomorrowby. Together, Weekly, Girlfriend, On & Off, StayC, B2B, Monsta X, Girl of the Month, Space Girl, AB6IX, Secret Number, Red Velvet, Lovelyz, Espa, Bling Bling, The Boyz, ITZY, Super Junior, Pentagon, Girls’ Generation, April, B1A4, Astro, Weki Miki, CIX, 2PM, Winner, NU’EST, A Pink, Big Bang, Shinhwa, Dreamcatcher, VIXX, ATEEZ, SF9, Stray Kids, Infinite, GOT7, VICTON, EVER Glow , CLC, Woah!, Cravity, EXID, Promise Nine, Golden Child, Very Good, Girl’s Day, Hot Shot, TVXQ, Cherry Bullet, Signature, Benefit, F(X), Very Berry, Teen Top, Stella, BAP, After School, JBJ95, Tio, Bestie, One Earth, 2AM, LABOUM, Block B, Park Girl, Jeksskis, Dong Kids, JYJ, Busters, IM, Nine Muses, Gugudan, Dia, Pretty, Boyfriend, Precious, FT These are Ireland, Pristine, Brown Eyed Girls, New Kid, MCND, Hello Venus, Limitless, Lip Bubble, Unity, and D-Crunch.

On the other hand, BTS (BTS / RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), which ranked #1 in idol group 100 brand reputation, released a new album’BE (Deluxe Edition)’ on the 21st. (As of 8:00 am) It was ranked No. 1 on the iTunes’Top Album’ chart in 90 countries and regions around the world, including the United States, Canada, United Kingdom, and New Zealand.

The title song’Life Goes On’ of BTS’ new album’BE’ also ranked #1 on the iTunes “Top Songs” chart in 90 countries and regions around the world, proving that the warm consolation delivered by BTS has spread throughout the world .

dj3290@naver.com

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