▲ BTS-Black Pink © Break News

Break News Reporter Park Dong-je= As a result of the big data analysis in February 2021, the idol group brand was analyzed in the order of 1st place BTS, 2nd place Black Pink, and 3rd place NCT.

The Korea Corporate Reputation Research Institute extracts 125,533,291 of idol group brand big data from January 20, 2021 to February 20, 2021 for the analysis of idol group brand reputation big data. The brand reputation index was analyzed by measuring the communication index and community index. Compared to 163,832,057 big data of idol group brands in January 2021, it decreased by 23.38%.

The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption.

The #1 BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 12,665,136 with a participation index of 1,914,616 media index of 2,121,644 communication index of 4,209,706 community index of 4,419,171. Compared to the brand reputation index of 15,664,084 in January, it fell 19.15%.

The 2nd place Black Pink (Jisoo, Jenny, Rose, Lisa) brand was divided into 9,603,520 with the participation index 497,552 media index 771,774 communication index 4,323,042 community index 4,011,153. Compared to the brand reputation index of 11,865,603 in January, it fell 19.06%.

3rd place NCT (Taeil, Johnny, Taeyong, Utah, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chunle, Jisung, Lucas, Jungwoo, Kun) Brand participation index 268,664 Media index 352,140 Communication index As the community index reached 3,050,763 and reached 2,207,284, the brand reputation index was analyzed to be 5,878,851. Compared to the brand reputation index of 5,847,126 in January, it rose 0.54%.

4th place Seventeen (Scoops, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Wooji, Dogyeom, Mingyu, The8, Seungkwan, Vernon, Dino) Brand reputation with participation index 474,848 Media index 349,206 Communication index 2,891,054 Community index 2,049,706 It was analyzed with an index of 5,764,813. Compared to the brand reputation index of 5,556,021 in January, it rose 3.76%.

5th place Aizu One (Kwon Eun-bi, Miyawaki Sakura, Kang Hye-won, Choi Ye-na, Lee Chae-yeon, Kim Chae-won, Kim Min-ju, Yabuki Nako, Honda Hitomi, Jo Yu-ri, Ahn Yu-jin, Jang Won-young) Brand participation index 575,608 Media index 548,752 Communication index 2,068,928 Community index 1,782,563 The brand reputation index was analyzed as 4,975,851. Compared to the brand reputation index of 8,977,181 in January, it fell 44.57%.

Meanwhile, in February 2021, the idol group brand reputation rankings are BTS, Black Pink, NCT, Seventeen, IZone, Girlfriend, (G)Idle, Twice, Mamamoo, EXO, Oh My Girl, Red Velvet, SHINee, Lovely Z, Espa, April, Woah!, B2B, Treasure, Monsta X, Golden Child, The Boyz, 2PM, Girls’ Generation, ITZY, Promise Nine, Dreamcatcher, Space Girl, Super Junior, Big Bang, Astro, Girl of the Month, Tomorrow by Together, Stray Kids, Winner, ATEEZ, Sechs, Cherry Bullet, A Pink, Cravity, Infinite, AB6IX, On & Off, Future Boy, TVXQ, Shinhwa, Kingdom, CIX, VICTON, N Hyphen, One Earth, SF9 , GOT7, DIA, Signature, Pixie, NU’EST, Berryberry, VIXX, WikiMiki, Pentagon, Tray, Rocket Punch, Ellis, Weekly, Stella, StayC, Momoland, Trivi, EXID, Ladies Code, T1419, LABOUM, B1A4, Girl’s Day, Highlight, After School, CLC, Camilla, Bestie, Cypher, 2AM, Hello Venus, Drippin, Boyfriend, Block B, F(X), Brown Eyed Girls, Teen Top, JYJ, MCND, Pristine, BAP , Purple Kiss, Secret Number, Tweety, FT Island, Hot-blooded Boy, Pwon Harmony, BXK, etc.

-Below is an English translated by Google Translate. [Below is an English <Full text> translated by Google Translate.]

As a result of the big data analysis in February 2021, the idol group brand was analyzed in order of 1st place BTS, 2nd place Black Pink, 3rd place NCT.

The Korea Corporate Reputation Research Institute extracts 125,533,291 of idol group brand big data from January 20, 2021 to February 20, 2021 for the analysis of idol group brand reputation big data, and the consumer participation index, media index, and The brand reputation index was analyzed by measuring the communication index and the community index. Compared to 163,832,057 big data of idol group brands in January 2021, it decreased by 23.38%.

The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption.

The #1 BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 12,665,136 with a participation index of 1,914,616 media index of 2,121,644 communication index of 4,209,706 community index of 4,419,171. Compared to the brand reputation index of 15,664,084 in January, it fell 19.15%.

The 2nd place Black Pink (Jisoo, Jenny, Rose, Lisa) brand was divided into 9,603,520 in the brand reputation index with the participation index 497,552 media index 771,774 communication index 4,323,042 community index 4,011,153. Compared to the brand reputation index of 11,865,603 in January, it fell 19.06%.

3rd place NCT (Taeil, Johnny, Taeyong, Utah, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chunle, Jisung, Lucas, Jungwoo, Kun) Brand participation index 268,664 Media index 352,140 Communication index As the community index reached 3,050,763 and reached 2,207,284, the brand reputation index was analyzed to be 5,878,851. Compared to the brand reputation index of 5,847,126 in January, it rose 0.54%.

4th place Seventeen (Scoops, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Wooji, Dogyeom, Mingyu, The8, Seungkwan, Vernon, Dino) Brand reputation with participation index 474,848 Media index 349,206 Communication index 2,891,054 Community index 2,049,706 It was analyzed with an index of 5,764,813. Compared to the brand reputation index of 5,556,021 in January, it rose 3.76%.

5th place IZone (Kwon Eun-bi, Miyawaki Sakura, Kang Hye-won, Choi Ye-na, Lee Chae-yeon, Kim Chae-won, Kim Min-ju, Yabuki Nako, Honda Hitomi, Jo Yu-ri, Ahn Yu -jin, Jang Won-young) Brand participation index 575,608 Media index 548,752 Communication index 2,068,928 Community index 1,782,563 The brand reputation index was analyzed to be 4,975,851. Compared to the brand reputation index of 8,977,181 in January, it fell 44.57%.

On the other hand, in February 2021, the idol group brand reputation rankings are BTS, Black Pink, NCT, Seventeen, IZone, Girlfriend, (G)Idle, Twice, Mamamoo, EXO, Oh My Girl, Red Velvet, SHINee, Lovely Z, Espa, April, Woah!, B2B, Treasure, Monsta X, Golden Child, The Boyz, 2PM, Girls’ Generation, ITZY, Promise Nine, Dreamcatcher, Space Girl, Super Junior, Big Bang, Astro, Girl of the Month , Tomorrow by Together, Stray Kids, Winner, ATEEZ, Sechskis, Cherry Bullet, A Pink, Cravity, Infinite, AB6IX, On & Off, Future Boy, TVXQ, Shinhwa, Kingdom, CIX, VICTON, NHYFEN, One Earth, SF9, GOT7, DIA, Signature, Pixie, NU’EST, Berryberry, VIXX, WikiMiki, Pentagon, Tray, Rocket Punch, Ellis, Weekly, Stella, StayC, Momoland, Trivi, EXID, Ladies Code, T1419, LABOUM, B1A4, Girl’s Day , Highlight, After School, CLC, Camilla, Bestie, Cypher, 2AM, Hello Venus, Driffin, Boyfriend, Block B, F(X), Brown Eyed Girls, Teen Top, JYJ, MCND, Pristine, BAP, Purple Kiss, Secret Number, Tweety, FT Island, Hot-blood ed Boy, Pwon Harmony, BXK, etc.

dj3290@naver.com

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