▲ BTS Jimin-Exo Baekhyun © Break News

Break News Reporter Park Dong-je= Boy Group Personal Brand Reputation As a result of the big data analysis in October 2020, the first place BTS Jimin, the second place EXO Baekhyun, and the third place Pentagon Hui.

The Korea Corporate Reputation Research Institute extracts 113,571,467 brand big data of 653 Boy Group individuals from September 16, 2020 to October 16, 2020 for the analysis of Boy Group’s personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created from the analysis.

The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption.

The 30th place in the Boy Group personal brand reputation in October 2020 is BTS Jimin, EXO Baekhyun, Pentagon Hui, BTS Jungkook, BTS V, NCT Taeyong, BTS Suga, BTS Jin, EXO Kai, NCT Jaehyun, Pentagon Wooseok , Astro Cha Eun-woo, Pentagon Yanan, BTS RM, Super Junior Hee-cheol, BTS J-Hope, The Boys Sunwoo, The Boys Starring, Big Bang G-Dragon, NCT Jung Woo, NCT Ten, B2B Seo Eun-kwang, NU’EST Minhyun, The Boys , NCT Mark, Tomorrow by Together Subin, Tomorrow by Together Fed, NCT Johnny, B2B Lee Chang-seop, and NCT Doyoung.

The #1 BTS Jimin brand was analyzed as a brand reputation index of 5,511,794 with a participation index of 1,315,647, a media index of 1,528,873, a communication index of 1,430,440, a community index of 1,236,833. Compared to the brand reputation index of 9,531,956 in September, it fell 42.18%.

The 2nd place EXO’s Baekhyun brand was analyzed as a brand reputation index of 4,368,575 with a participation index of 463,725, a media index of 1,116,389, a communication index of 1,412,693, a community index of 1,375,767. Compared to the brand reputation index of 4,394,473 in September, it fell 0.59%.

The third place Pentagon Hui brand was analyzed as a brand reputation index of 3,862,218 with a participation index of 108,414, a media index of 1,430,558, a communication index of 1,131,356, a community index of 1,191,890. Compared to the brand reputation index of 482,491 in September, it rose by 700.47%.

The 4th place BTS’ Jungkook brand was analyzed as a brand reputation index of 3,815,400 with a participation index of 843,478, a media index of 1,140,852, a communication index of 841,294, a community index of 989,776. Compared to the brand reputation index of 7,445,171 in September, it fell 48.75%.

The 5th place BTS’ V brand was analyzed as a brand reputation index of 3,814,321 with a participation index of 1,021,978 media index of 1,147,197 communication index of 839,415 community index of 805,731. Compared to the brand reputation index of 6,968,585 in September, it fell 45.26%.

Meanwhile, BTS (BTS / RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) was held at the Dolby Theater in Los Angeles, USA on the 14th (local time) in ‘2020, one of the three major music awards in the United States. At the Billboard Music Awards (2020 Billboard Music Awards), he was honored with the’Top Social Artist’ award for 4 consecutive years.

Through the video, BTS said, “Thank you to ARMY for winning the’Top Social Artist’ award for 4 consecutive years. I think this award is vivid evidence that we and ARMY are closely connected wherever we are. It is a prize that commemorates our special connection. Once again, thank you for the’Billboard Music Awards’ with ARMY.”

-Below is the full text of articles translated by Google Translator.

Boy Group Personal Brand Reputation As a result of big data analysis in October 2020, the first place BTS Jimin, the second place EXO Baekhyun, and the third place Pentagon Hui.

The Korea Corporate Reputation Research Institute extracts 113,571,467 brand big data of 653 Boy Group individuals from September 16, 2020 to October 16, 2020 for the analysis of Boy Group’s personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created from the analysis.

The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption.

The 30th place in the Boy Group personal brand reputation in October 2020 is BTS Jimin, EXO Baekhyun, Pentagon Hui, BTS Jungkook, BTS V, NCT Taeyong, BTS Suga, BTS Jin, EXO Kai, NCT Jaehyun, Pentagon Wooseok, Astro Cha Eun -woo, Pentagon Yan-An, BTS RM, Super Junior Hee-cheol, BTS J-Hope, The Boys Sunwoo, The Boys Starring, Big Bang G-Dragon, NCT Jung Woo, NCT Ten, B2B Seo Eun-gwang, NU ‘EST Minhyun, The Boys, NCT Mark, Tomorrow by Together Subin, Tomorrow by Together Fed, NCT Johnny, B2B Lee Chang-seop, and NCT Doyoung.

The #1 BTS Jimin brand was analyzed as a brand reputation index of 5,511,794 with a participation index of 1,315,647, a media index of 1,528,873, a communication index of 1,430,440, a community index of 1,236,833. Compared to the brand reputation index of 9,531,956 in September, it fell 42.18%.

The second place EXO’s Baekhyun brand was analyzed as a brand reputation index of 4,368,575 with a participation index of 463,725, a media index of 1,116,389, a communication index of 1,412,693, a community index of 1,375,767. Compared to the brand reputation index of 4,394,473 in September, it fell 0.59%.

The third place Pentagon Hui brand was analyzed as a brand reputation index of 3,862,218 with a participation index of 108,414, a media index of 1,430,558, a communication index of 1,131,356, a community index of 1,191,890. Compared to the brand reputation index of 482,491 in September, it rose 700.47%.

The 4th place BTS’ Jungkook brand was analyzed as a brand reputation index of 3,815,400 with a participation index of 843,478, a media index of 1,140,852, a communication index of 841,294, a community index of 989,776. Compared to the brand reputation index of 7,445,171 in September, it fell 48.75%.

The 5th place BTS V brand was analyzed as a brand reputation index of 3,814,321 with a participation index of 1,021,978 media index of 1,147,197 communication index of 839,415 and community index of 805,731. Compared to the brand reputation index of 6,968,585 in September, it fell 45.26%.

On the other hand, BTS (BTS / RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) was held at the Dolby Theater in Los Angeles on the 14th (local time) in ‘2020, one of the three major music awards in the United States. At the Billboard Music Awards (2020 Billboard Music Awards), he was honored with the’Top Social Artist’ award for 4 consecutive years.

Bulletproof Boy Scouts are grateful to the ARMYs for winning the “Top Social Artist” award for 4 consecutive years through the video. I think this award is a vivid proof that we and ARMY are closely connected wherever we are. It is a prize that commemorates our special connection. Again, thank you for the “Billboard Music Awards” with ARMY.”

dj3290@naver.com

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